Abstract

Research review of dynamic pricing strategy based on strategic consumers

Author(s): Ming-chong Gu , Hong Liu, Yan Ji

Along with the degree of information asymmetry shrinking and consumer shopping experience increasing, strategic consumer behavior has formed a serious impact on firms' profits, according to the research of dynamic pricing strategy of consumer research has become a trend of dynamic pricing. This paper summarized the research achievements at home and abroad on the strategic consumers behavior, and proposed the future research direction according to the existing achievements, hope to provide a certain reference value to the future research on strategic consumers