Abstract

Research into the source and representation of the powerful brand of professional football clubs

Author(s): Wei Jia

Powerful brand is one of the most outstanding representations of the professional football clubs, and the brand of professional football clubs is the most outstanding feature, namely, its intangible asset. The brand of the professional football club is obtained by virtue of the quality of the competition products and marketing capability. None of the powerful brands may be formed spontaneously, even the clubs having high quality products also need to market their brands, expand their influence among the public to gradually grow the brands into powerful club brands.