Abstract

Research into the internationalization of the brand of Chinese basketball association

Author(s): Xu Guijia

Brand internationalization is a course to push an enterprise's brand to the international market and gain wide recognition and specific benefits. Brand internationalization is an avoidable tendency for Chinese Basket Association's development, and will exert very deep influence on improving the brand of Chinese Basketball Association. However, Chinese Basketball Association faces both great opportunities and challenges while going into the world